Mental health touches all of us, whether through our own experience or that of someone we love. Talking about it openly, and making sure people can find help, saves lives. That is the mission of the Mental Awareness Foundation, one of the four charities you can support with every Kind Hearts gift.
Who is the Mental Awareness Foundation?
The Mental Awareness Foundation (MAF) was founded in Brisbane in 2011 by brothers Wesley and Tudor Vasile, after both lost someone close to them to suicide.
MAF's aim is to raise awareness of depression and mental illness, and to support the organisations and charities working directly on the front line of mental health services. It does this through funding programs, events and community initiatives, all focused on the preservation of life.
The Walk for Awareness
MAF's best-known event is the Walk for Awareness, which has grown into Australia's biggest mental health walk. Each October, thousands of people gather at Captain Burke Park in Kangaroo Point, under the Story Bridge, to walk together for better mental health and to honour the lives lost to suicide. In 2026, the walk marked its 16th year.
How your gift helps
When you choose the Mental Awareness Foundation in your cart, 10% of your gift price goes to MAF. We add up every order and pay the charity in full each month.
It is a meaningful choice for:
- A friend going through a hard time, to let them know you are there.
- Thank-you gifts for counsellors, support workers and carers.
- Workplaces marking Queensland Mental Health Week or R U OK? Day.
- Just-because gifts, the small kindnesses that can make a big difference to someone's day.
Gift ideas
Bright blooms can lift a heavy day. Our "Here for You" hamper pairs sunny flowers with a candle, and "Time for You" is a gentle reminder to rest and look after yourself.
Learn more at walkforawareness.org.au.
If you or someone you know needs support, please call Lifeline on 13 11 14, available 24 hours a day. In an emergency, call 000.